The Beauty and the Beast
Zero food waste campaign for Kietaviskiu vegetable producer
Client - Kietaviskiu
Agency - Children
Production - Opiopio Creative
Art direction - Lina Marcinonyte, Jolita Lenktaityte
Project manager - Egle Slipaityte
Set design - Jolita Lenktaityte, Tibor Galamb
Photography & Video - Tibor Galamb
The company “Kietaviškių gausa” is the biggest greenhouse complex in the Baltic States, growing Lithuanian vegetables: cucumbers, tomatoes and lettuce.
The brand started to promote and sell the not so pretty looking and not standard size vegetables recently in big supermarkets and this campaign aimed to promote those vegetables. They are as tasty and healthy as their pretty pairs.
The entire set is hand crafted, physically built in front of the camera.
All vegetables were eaten after the photoshoot!
Key visuals
Photoshop speed editing
Behind the scenes video of the entire process
For more behind the scenes follow me on Instagram